$ by Jamie Story was founded in 2004 in Brooklyn, New York by owner and creative director Jamie Story. It was created with a simple idea to be identified by a symbol and educate through visual manipulation. The core of the physical product hold these same regards, maintaining a timeless aesthetic. The brand has evolved from basic t-shirts and fleece to include repurposed vintage garments, cut & sewn knit jersey & fleece, leather & suede jackets & accessories. $ by Jamie Story is made in the USA.